Written style guide

Our written expression is critical to how our audience perceives us. It doesn’t matter if you’re writing an email, content for marketing or a business case; all CDU communications open a dialogue that represents the University. First and foremost, it’s important to understand the mindset of who we are talking to. Audiences view CDU as one organisation; one person if you like – no matter what part of CDU they’re interacting with. Therefore, consistency of tone and delivery is just as important as consistency of message and action.

Use language that your audience understands. Consider the information your reader requires and the actions they might need to take. This means not writing what you want to ‘tell’ people, but writing what people want to know.

Knowing the purpose of your writing helps to ensure that what you write is focused. For example, are you writing to impart information or to persuade? Are you telling, asking, requiring, or suggesting?

The words in the following section provide you with a tonal guide to help you connect with your audiences in an engaging and compelling way.

Download a copy of the CDU written style guide (PDF 329KB)

Traditional owners acknowledgement

Charles Darwin University acknowledges and pays respect to Elders both past and present of the Larrakia people where the main Darwin campus is located, along with our campuses on lands of the Arrernte of Alice Springs, the Jawoyn, Wardaman and Dagomon of Katherine, the Waramungu of Tennant Creek, and our interstate campuses on lands of the Gadigal People of the Eora Nation of Sydney and the Kulin Nation of Melbourne.

CDU also acknowledges its footprint is on the lands of many nations of Aboriginal custodians including the Kungarakan people of Batchelor and Adelaide River, Yolngu of northeast Arnhemland, and the Tiwi people.

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