Who is this guide for?

This guide is for everyone who works at or communicates on behalf of Charles Darwin University. It’s a resource for all of us; to inform, inspire, and shape our story moving forward. Rather than a set of rules and instructions, this guide has been developed to equip you with the tools you’ll need to take ownership of the CDU brand  identity every day in your area.

Given the wide diversity of internal and external communications at CDU, this guide helps to maintain a unified tone and voice across the University.

Our brand reflects everything we do as a university. It’s what ties together all our institutes, schools, colleges, and departments under the name Charles Darwin University, or CDU.