Who is this guide for?
This guide is for all of us. It sets the tone and shape of all our communications and actions moving forward.
It's designed to ensure we continually embrace new challenges and help shape the future in the way only a new world university can. Far more than a style guide, it asks us to ask more of each other for the greater good.
This guide will help ensure our brand positioning is compelling and consistent, reinforcing our uniquely different new world university attitude and our passion to use knowledge to help shape the future. In every situation we find ourselves in, we should ask the question: What would a new world university do?