Editorial style guide

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Copy style guide

Copy should be crisp, fresh and invitational.

Focus on the reader, not CDU.

For example: Choose from a wide range of courses. NOT We offer a wide range of courses.

Use the active voice wherever possible.

For example: (active voice) You can study courses part time. NOT Courses can be studied part time (passive voice).

It may be helpful to imagine you describing something to a particular person. How would you explain this to a friend? Or to your mother? Which words would you choose? How would you make your meaning clear?

Headings

Full stops

To complement our open accessible style we do not use full stops at the end of a heading.

Capital letters

CDU uses sentence case, this means we don't capitalise the first letter of any word that is not a proper noun, this includes headings. There are some exceptions to this rule, such as when using a specific study area in the headline, for example: Education, Creative Arts, Exercise and Sport Science.

When to use capital letters

CDU uses sentence case, this means we don't capitalise the first letter of a word that is not a proper noun. There are some exceptions to the rule.

If using a specific study area in the headline, then use a capital for the first letter, for example: Education, Exercise and Sport Science.

Key word expressionsRule
DegreesTitle case if it’s the title of a degree (e.g. Bachelor of Arts).
Full-time, full timeHyphenate when a compound adjective (e.g. full-time degree), but two separate words when there isn’t a noun following the adjective (e.g. study full time this Summer Semester).
Part-time, part timeHyphenate when a compound adjective (e.g. part-time degree), but two separate words when there isn’t a noun following the adjective (e.g. study part time this Summer Semester).
New worldAn exception to the rule. We don’t hyphenate this, even when it’s a compound adjective used to describe the university.
On-campus, on campusHyphenate when a compound adjective (e.g. on-campus course) but two separate words when there isn’t a noun following the adjective (e.g. study on campus this Summer Semester).
OnlineAlways one word, no hyphen.
PostgraduateSentence case, all one word (e.g. choose from a range of postgraduate and undergraduate degrees).
Semester 1, Semester 2Title case, use numerals 1 and 2.
Study areas such as nursing,education, law and businessSentence case as they are not proper nouns. The exception to the rule are ads focusing on one study area – then we use title case for the study area to make it stand out more (e.g. a new world in Education is calling).
Summer SemesterTitle case.
Higher EducationTitle case.
UndergraduateSentence case, all one word (e.g. choose from a range of postgraduate and undergraduate degrees).
Supporting our achievements

To support your CDU brand stories, written or spoken, please express our achievements in the following ways:

Top 2% of all universities worldwide icon

Top 2%
CDU is ranked in the top 2% of all universities worldwide.
Source: Times Higher Education Rankings 2015-2016.

Top 50 universities in the world under 50 icon

Top 50
CDU is ranked in the top 50 universities in the world under 50 years old.
Source: Times Higher Education Rankings 2015-2016.

Top 10 ranking icon

Top 10
CDU is ranked 10th among Australian universities.
Source: Times Higher Education World University Rankings 2015 – 2016.

CDU icon

Graduate employment
CDU is a leader in graduate employment.
Source: Quality indicators for Learning and Teaching, Graduate Outcomes Survey 2016.

Contact brand@cdu.edu.au if you need the infographic illustrations for publication. All new infographics must be approved by the marketing department before use.

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