Telling our story

If we all use the same core values when developing content for CDU, it helps to keep our standards and messaging consistent. This doesn’t mean that everything needs to sound or look the same, it just means that we should all use the same platform to refine our best attributes to tell our story in a consistent yet compelling way.  

How you can apply our positioning and values

  • Demonstrate how your school, college or department is making a difference – no matter how big or small
  • Establish which values you want to reflect in your work. You don’t have to cover everything
  • Don’t get caught up in trying to make something sound better than it is. If it’s worth telling people, then it’s worthwhile
  • Know your audience
  • Support your message with facts rather than leading with them.

NEXT: Written style guide