New world university

A new world university is committed to being sustainable, environmentally driven, activists for social justice, open and accessible. Because we’re always looking to the future. We are conscious of the issues and injustices of our times, and we look for new solutions. As Einstein has famously stated, we cannot solve our problems with the same thinking we used when we created them.

It means we think differently. We innovate and embrace change. We challenge conventions and look for better ways. We’re young, vibrant and fresh in our thinking, communications and actions. We’re not shackled by the past.

Open all | Close all

Developing our brand

We’ve undertaken extensive research to understand the higher education market - their needs, concerns and desires - to identify how CDU can differentiate itself in a relevant and meaningful way. The research uncovered a socially and globally conscious generation seeking to make a difference; to shape a better future.

Out of this insight was born the core essence and motivational concept of the new world university; guiding us all to continually challenge the establishment and take a fresh approach in everything we do. This essence is the common thread that underpins and links all of CDU’s activities and communications.  

We’re redefining what it means to be a good university; bringing people together to use knowledge and skills to shape a better future. No other university is making this promise. It’s a unique space that we can own with absolute credibility. Because so much of what we do at CDU is already dedicated to improving the health of our environment and communities: from our courses to our research, our staff to our students and graduates, and our culture of inclusion for anyone aspiring to make a difference.

Welcome to your new world university.

Our brand position

We are a place where everyone can follow their passion to make things better – however big or small.

We provide education, support and encouragement for everyone aspiring to pursue their passion to make things better. It might be through pioneering disease research, public health advocacy, environmental conservation work, humanitarian work, or teaching someone a new skill that becomes a passion and a livelihood. Providing pathways to education, preserving Indigenous language and culture, studying and protecting wildlife, creating a piece of art or delivering health and care across the community. Big or small, global or local; everyone involved with CDU is making a contribution and every step counts. 

Our brand promise

We bring people together to use knowledge and skills to shape a better future. 

We believe that everyone can contribute to making a positive impact. By empowering people who share in the spirit of a new world university with transformative knowledge and skills, together we can truly make a difference. 

Our brand vision

We’re redefining what it means to be a good university.

Rather than being about tradition or legacy, privilege or exclusivity; we’re about what you leave with, rather than what you begin with; what you can put into society, rather than what you take. We care about individuals, as well as wider society. And about making things right wherever we can. This is our definition of excellence and something we can all be proud of.   

We care about addressing the real issues in our local communities, region, and beyond. We value originality, artistic endeavour and freedom of expression. We’re committed to preserving and protecting our environment, to ethical business practices and to using technology to build a more sustainable future.

Our guiding principles

Collective Effort:

We care about addressing the real issues in our local communities, region, and beyond through bringing together like-minded people with a desire to make their world a little better.

We don’t just exist. We are active members and contributors to our communities. We work together to share knowledge for a better future.

Creativity:

We value originality, artistic endeavour and freedom of expression. We believev in learning from Indigenous and international cultures to create a new vision for the future.

We don’t follow, we lead. We carry forward Indigenous knowledges and traditions from our ancient environment.

Social Justice:

We believe that everyone can contribute to making a positive impact, regardless

of background – whether through ground breaking research, becoming a teacher in an Indigenous community or supporting the rights of others.

We are outward facing and transparent to everyone. This is apparent in our mission to make education more accessible to everyone. It’s not what you start with that counts, it’s what you leave with.

Sustainability:

In everything we do, we’re committed to preserving and protecting our environment, to ethical business practices and to using technology to build a more sustainable future. Our research in the environment, livelihoods and public policy shares a common goal of forging a more prosperous future for Northern Australia and beyond. 

Our brand personality

We’re youthful, courageous, optimistic, caring and down-to-earth. These personality traits shine through in everything we do and create. 

NEXT: Telling our story